Hi Reader,
The new era of personal branding is here.
If you’ve been following me on LinkedIn, you’ve seen my journey unfold in real-time. And if you’re reading this newsletter, you know that personal branding isn’t just about throwing together a resume and hoping it sticks. Nope, it’s about actively showing up, sharing insights, and building a network that trusts and remembers you.
LinkedIn is the new resume, and I’m going all in.
Here’s why:
When you’re serious about growing your brand, especially in today’s competitive market, showing who you are and what you bring to the table is non-negotiable. And while some might see LinkedIn as just another social platform, I see it as the ultimate portfolio.
A resume tells people where you’ve been.
LinkedIn shows them where you’re going.
Why LinkedIn Is the Best Place to Build Your Brand
Let’s get something clear – LinkedIn isn’t just for recruiters.
It’s a powerhouse for anyone wanting to showcase their expertise, connect with like-minded professionals, and drive business results. Personal branding expert Daniel Priestly talks about being a “Key Person of Influence“. LinkedIn is where you can make that happen in real time.
- Engagement is your currency. LinkedIn lets you show your expertise through posts, articles, and interactions, all of which build credibility. Prospective clients and employers are watching what you say and how you engage.
- Real-time evolution. Instead of waiting for a big career moment to update your resume, you’re updating your audience constantly. Every comment, post, and shared insight builds a picture of who you are and what you stand for.
- Networking at scale. Your followers, connections, and even people stumbling across your content get to know your story and strengths.
I’m not just talking the talk here. My LinkedIn growth over the past few months has been crazy since I went all-in just 5 months ago. I’ll share some screenshots below (spoiler: it’s wild!). And guess what? This momentum has brought me visibility, clients, and collaborations I never would’ve imagined.
Here’s my follower growth (humble brag .. it’s doubled in 5 months):
Here’s my content performance (up 305,000% in the past year):
And in the past 5 months, I’ve seen other positive impacts:
- LinkedIn Top Workplace Safety Voice badge
- Top 7% Creator Worldwide on LinkedIn (Favikon)
- #201 Ranked Career Coach (United States) on LinkedIn (Favikon)
- 5x visits to my Website compared to 2023.
Want to Level Up? Grab My Free Book on LinkedIn Strategy
Building your personal brand on LinkedIn doesn’t have to be complicated or time-consuming. I wrote a practical, no-fluff guide, LinkedIn Mastery for Safety Professionals: Building Your Personal Brand, and it’s completely free. You can grab it here.
In this guide, I break down the exact steps I took to turn LinkedIn into my personal brand powerhouse. You’ll learn how to:
- Optimize your LinkedIn profile.
- Build a network that matters.
- Showcase your expertise.
My Services: Ready to Transform Your LinkedIn?
Want a LinkedIn glow-up but don’t know where to start? I offer services designed to help you get noticed, connect meaningfully, and create a presence that speaks for itself. Whether you need a profile overhaul or a strategy session, I’m here to help.
Let’s make LinkedIn work for you. This platform is evolving, and if you’re ready to go all in, there’s no better time than now.
Contact me directly through LinkedIn or shoot me an email to chat more.
And as we think about our 2025 goals and schedule, I’d encourage you to think about how we can work together. My calendar is already getting nicely filled up, and here’s a gentle reminder of ways we can work together:
🔹 1:1 Coaching: Ready for real transformation? My coaching program is here to help you break through your limitations and create a career you’re genuinely proud of. Schedule a discovery call.
🔹 Design Your Brilliant Future: This program is for those ready to chase their vision. It’s not just about career planning; it’s about reshaping your professional trajectory with purpose and intention. Join here.
🔹 Invite Me to Facilitate at Your Workplace: Looking for an engaging speaker for your workplace or event? I’d love to share insights on purpose-driven leadership and creating meaningful change. Get in touch here.
With gratitude,
Megan.
